// Vancouver, BC · Remote Worldwide · Open to New Engagements
MBA + MDM · 25+ years building marketing systems, launching products, and training organizations to grow across Southeast Asia and Canada.
// Who I Am
I'm a marketing and digital transformation professional with over 25 years of experience spanning market research, FMCG brand management, agency leadership, EdTech SaaS, and corporate AI training across Southeast Asia and Canada.
My career began at Taylor Nelson Sofres (TNS), moved into Asia Pacific Brewery / Tiger Beer where I led brand recovery and regional market entry, then into co-founding a 60-person marketing agency that reached $5M USD annual revenue. I migrated to Canada in 2018, completed my MDM at UBC's Centre for Digital Media, and co-founded Immersio Learningas CMO & CEO from 2020–2025.
Most recently I delivered AI adaptation training for major Vietnamese corporations and universities, and launched two new SaaS platforms with a Vietnam-based team.
// What I Do
Practical AI adoption programs for corporations and universities — strategy, change management, and workflow integration. Frameworks your teams use on day one.
Full CRM configuration, automation workflows, campaign sequences, and WordPress/WooCommerce integration — your entire marketing stack connected end-to-end.
Senior marketing leadership without the full-time cost. Strategy, campaigns, funnels, pitching, and client nurturing — CMO-level thinking on a fractional or contract basis.
From concept to soft launch — product design, UX/UI direction, offshore team coordination, sprint planning, and go-to-market execution with lean remote teams.
// Experience
2025 — 2026
Independent Consultant — Vietnam
2020 — 2025
Immersio Learning Inc. — Vancouver, BC
2018 — 2020
Centre for Digital Media, UBC — Vancouver, BC
2009 — 2018
Targeted Marketing Agency — Vietnam
2001 — 2008
Asia Pacific Brewery — Tiger Beer, Singapore/Vietnam/Laos
1999 — 2001
Taylor Nelson Sofres (TNS) — Vietnam
// Recent Projects
SaaS Platform · 2026
Multi-channel social chat management for businesses — unifying Zalo OA, Facebook Messenger, and WhatsApp in one interface. TikTok integration on the roadmap. Built with Vietnam-based dev team.
SaaS Platform · 2026
AI-powered Training Management System enabling organizations to create, deliver, and track training at scale — with built-in AI content generation for rapid course and module creation.
AI Training · 2026
Designed and delivered AI adoption programs for VNG Group (Zalo, GreenNode) and Sabeco — two of Vietnam’s largest corporations. Also facilitated AI workshops at Lotus University and UEH.
EdTech SaaS · 2020–2025
Interactive language learning platform for language schools — enabling course creation and tutoring at scale. Built and operated for 5 years as Co-founder, CMO & CEO out of Vancouver, BC.
// Field Work — Vietnam 2026
Behind the scenes from AI adoption training sessions with enterprise corporations and universities in Vietnam — real workshops, real audiences, practical frameworks for immediate implementation.
// Skills & Tools
// Education & Credentials
Graduate · Canada
Centre for Digital Media (UBC) — Vancouver, BC
Graduate · Holland
Maastricht School of Management
Strategic Management
Undergraduate · Vietnam
University of Economics Ho Chi Minh City (UEH)
// Get In Touch
Based in Vancouver, BC — open to full-time, fractional, and contract work locally and remotely worldwide. If you're looking for a senior operator who thinks at the CMO level and still does the work, let's talk.